Thursday, February 19, 2015
This post is part of the Evolution of TV series. In this series we identify the risks and opportunities around 7 dynamics transforming the advertising landscape as TV programming shifts to delivery over the Internet.
The lines between TV and the web are blurring, as people increasingly watch TV online on all their devices and watch online video on their TV’s.
In part 1 of our Evolution of TV series, 7 Dynamics Transforming TV (article, PDF of whitepaper), we introduced the increasing shift of TV to delivery over the internet.
Product Marketing, DoubleClick Video & Brand Measurement