Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

Recently on the blog, we focused on two tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:

We hope these recommendations are improving your site or apps ad viewability.

In the next part of our Spotlight on Viewability, we'll share four ways to improve ad layouts for better viewability rates.

Posted by Anish Kattukaran
Product Marketing Manager, Brand Measurement, Google