In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Over the next few days we’ll be completing the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers. If you don’t currently have an account, sign up for free today by visiting the DFP Small Business website.

DFP Small Business taps the combined insight and innovation of Google and DoubleClick to bring growing publishers many of the features they’ve been asking for such as simplified ad trafficking workflows, robust reporting options, and an open Web Services API.

We’ve also released a suite of online resources to help DFP Small Business publishers get the most out of the upgraded platform. We suggest bookmarking these sites for easy reference:
  • Help Center - Access a comprehensive collection of searchable FAQs, guides, and more.
  • Help Forum - Share any questions, comments, and best practices in an online community of DFP users.
  • Training Videos - Watch easy-to-follow training videos that walk you through DFP features and tips.
  • Twitter - Follow us on Twitter to get daily, bite-sized updates from the DFP team.
In the coming weeks and months we’ll be working to unveil even more features designed to help publishers work more efficiently and maximize revenue across all of their website inventory. We’re very excited to introduce these ad serving innovations and look forward to hearing feedback from our global publisher community.

Posted by Jonathan Bellack - Group Product Manager, Publisher Ad Platforms