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DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording.

-The DoubleClick Team

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Programmatic is changing the way media is being bought and sold, helping brands cut through the clutter to make one-to-one connections with consumers, at scale.
In 2013, as brands took to programmatic, and with the growth of programmatic video, CPMs on the DoubleCick Ad Exchange increased. Preferred Deal impressions also grew 250%.

In this infographic, “Programmatic: The Brand Era”, we explore four ways in which programmatic is changing the game for marketers, winning them the moments that matter with the people they care about.

See the full infographic here.

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Posted by Kelly Cox, Product Marketing Manager

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Digital is no longer just another marketing channel. It’s a medium that’s changing the art of storytelling and reinventing the way companies connect with consumers.

How will digital advertising evolve next? You’re invited to tune in live as industry leaders tackle the question at DoubleClick’s annual event on digital trends.

Speakers include:
Jeffrey Katzenberg, CEO of DreamWorks Animation
Nikesh Arora, Chief Business Officer at Google
Neal Mohan, VP of Display Advertising at Google

Register now for the live stream

Wednesday, June 4
9:30 am PDT - 10:45 am PDT / 12:30 pm EDT - 1:45 pm EDT

Time not convenient? When you register you’ll receive a link to watch the recording on demand.

Here’s footage from last year’s event to give you a taste of the 2014 live stream:



We hope you can join!

Posted by Jane Brinkley, Product Marketing Manager