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We hope everyone in the North East is safe and dry and on the way to recovering from Hurricane Sandy. Last week we made this blog post to kick off a week of highlights from our partners, but in the wake of the storm we took a pause. Now that we’re getting back on our feet, we want to share some stories from publishers who have successfully upgraded to DoubleClick for Publishers (DFP).

We announced DFP two years ago with the goal of helping publishers open doors to new revenue. Since then, thousands of our smaller publishers have switched to DFP for Small Business and hundreds of our largest partners to DFP Premium. And we’re happy to say that it’s working.

DFP now runs billions and billions of ad impressions a day across tens of thousands of publisher sites, from niche blogs to the largest names on the web. Desktop, mobile and video ad serving is handled on a unified platform giving publishers a single view of their business and allowing them to quickly respond as users shift to multi-screen consumption. We integrated proprietary Google technology like our machine learning and 10+ years of AdWords research to match the right ad to the right user at the right time and our data centers for lower latency. It all works together to help our customers save time, get a more holistic view of their business and find and capture new revenue opportunities.

Over the past year, we’ve heard a lot of great stories from publishers who’ve upgraded to DFP. And this week on the blog we’ll be sharing some of them. We'll get their take on the DFP features they like the most - features like the improved UI, DFP Optimization, DFP Mobile and DFP Video - and hear from them about how DFP has helped their business grow.

In the meantime, we’ll keep innovating our product and listening to your feedback- and we can’t wait to see what else our publishers are able to accomplish with DFP.

Publisher of popular titles like Gawker, Gizmodo and Lifehacker, Gawker Media delivers two billion ad impressions monthly to tens of millions of readers across its eight different properties. Managing ad operations at this scale efficiently is a challenging task. In an effort to increase operational efficiency, Erin Pettigrew, Gawker Media’s head of ad operations, upgraded to the new DoubleClick for Publishers (DFP) platform from DART for Publishers. We recently caught up with Erin on how the team is faring following the move.

Operational efficiency increased an estimated 15%

DFP’s intuitive interface and streamlined workflows have allowed Erin’s team to operate more efficiently by approximately 15%. “With more efficient trafficking, we’re booking more revenue in our system than ever before. And fewer screens and simpler processes means we have a much happier traffic team,” says Erin.

Real-time response to client needs
DFP makes performance data available within 20 - 30 minutes of a campaign delivering (compared with 24 hours on DART). As a result, Gawker Media has been able to monitor and optimize campaign performance and handle client demands in real-time. “Being able to confirm correct delivery for a client just hours after launch has given much needed confidence to our sales and account teams,” says Erin. Furthermore, with access to the DFP interface from mobile devices and browsers, the team can respond to customer requests for campaign changes at any moment, from anywhere.

Increased focus on business optimizations
With DFP’s efficiency-driving features, Erin and her team dedicate more resources towards growing Gawker Media. As she sums up, “With the time that DFP saves, we can focus on other priorities - optimization, troubleshooting and improving client relationships - that help further build our business”.

Read Gawker Media’s full story here.

This post is part of the PubTalk series of conversations with publishers