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By now, it’s evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers’ first screens, so the content that is developed needs to work seamlessly across these screens. There are already more end-users in HTML5-compatible environments than there are in Flash-compatible environments, and HTML5 ad spend is expected to overtake Flash spend within the next two years (1). But until recently, advertisers and publishers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences.

Build once, run anywhere 
We’re working hard to solve this development challenge by offering powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August (also available to DFP Premium publishers using DoubleClick Studio), which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds.

Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google Web Designer enables you to:
  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools. 
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically. 
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose. 
  4. Receive updates to the product automatically, without having to re-download the application.
  5. Access all of this entirely for free.

Watch the Demo: A quick glimpse of Google Web Designer

Ready to give it a spin? 
  • Download Google Web Designer. 
  • Read through our getting started guide
  • Send us feedback! We need your input to make this tool even better, so share your ideas with us in our user forum or on our Google+ page. We’re working hard over the next couple quarters to add new features and improvements to make the product an even more robust offering. 
HTML5 is a universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets. We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of “build once, run anywhere.”

NOTE: Publishers using DFP or DFP Small business, see our Help Center articles to learn more about trafficking creatives. DFP Help CenterDFP Small Business Help Center.

Posted by Sean Kranzberg, Lead Engineer, Google Web Designer 

(1) StatCounter, Top 12 Browser Versions in North America, February 2012 to August 2013 

A few months ago, we kicked off the Video in the Future content series featuring speakers like AOL’s Ran Harnevo, Meredith’s Liz Schimel, NewsCorp’s Rahul Chopra and AMC’s Kirk Linden, among others.

The next edition in this series will be from Australia, as we’ll speak with Adam Good, Director of Digital Media & Content, at Telstra.

From Telstra’s long history as a telco to now, a media empire - how is the company creating, promoting and monetizing digital video content to engage its audience? Adam will speak about Telstra’s digital video strategy in a conversation with Jason Pellegrino, Sales Director for Google Australia and New Zealand.

Join us live on September 24, 10:30AM Sydney time. RSVP here.

DoubleClick Ad Exchange (AdX) launched the first Preferred Deal in 2012 and the first Private Auction in 2013 to help publishers and advertisers create greater opportunities with programmatic buying. Since the beginning of this year we’ve seen the number of Preferred Deals double, the number of Preferred Deals impressions grow by 2.5X, and Private Auction impressions explode from nothing to millions per day. As these programmatic deal types become more important for our partners, they started asking for the ability to negotiate deals on the go. So today, we’re excited to launch a Mobile version of the DoubleClick Ad Exchange Deals interface.

Negotiate on the go
The new DoubleClick Ad Exchange Deals interface for mobile allows buyers and sellers to check the status of a Preferred Deal or Private Auction on any device. When you sign into the Deals interface on your phone or tablet, the mobile site will load automatically. From there, buyers and sellers can view, edit, accept, or stop existing deals.
If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.

We built this mobile interface to help DoubleClick Ad Exchange partners continue their deal negotiations while away from their desks and it’s available now for all users. To access it, just visit www.google.com/adxbuyer/uploader from your mobile browser and visit our Help Center for buyers or Help Center for sellers to learn more.

Posted by Michael Smith, Product Manager 
Built by Brandon Krieger, Software Engineering Intern