Today at the Conversational Marketing Summit (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We'll reveal new insights for today's digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.

Tune in as Neal discusses the future of advertising at Google:

• Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET 
• Following us? @GoogleDisplay tweeting live during the event 

The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”

Posted by Mary Shirley, Product Marketing Manager

As part of our "Video in the Future" content series, today we speak with IAB's Head of Brand Initiatives, Peter Minnium, and The AOL On Network's Senior Vice President of Video, Ran Harnevo, about the challenges and opportunities of Video Everywhere.

Watch the conversation live below. If you'd like to leave questions and comments for the speakers, please log into your Google+ account, and leave them in the comment box for the hangout on the thinkwithGoogle +page.

Posted by Yamini Gupta, Product Marketing Team

People are constantly connected and moving from one device to another to communicate, shop and stay entertained. They expect a great browsing experience regardless of what device they use - PC, laptop, tablet, smartphone, hybrid device, mini-tablet and television. 

Creating a great website experience for consumers across all devices can help businesses generate more engagement and increase conversions. We want to support you in finding the right strategy for your business and help answer key questions related to user experience and website creation. So, today we’re launching a new initiative on Think Insights dedicated to multi-device web strategies: www.google.com/think/multiscreen

We understand that the key to success in a multi-screen world is to deliver a great user experience across devices and specifically address user needs based on context. Our new Think Insights page offers tips for businesses on how to approach multi-device websites and outlines different implementation options. We're also providing links to helpful resources, like a testing tool to analyze your website's load speed, examples of great multi-device user experience, and a list of partners that can help you get started.
This is part of our ongoing effort to provide you with industry-leading best practices, technical guidance and third party services that can help you optimize your site across screens. To stay up-to-date on the latest content added to the site, please subscribe to our monthly Think Letter. 

Nabil Haschemie, Product Marketing Manager, Mobile Ads

Join us on Thursday, May 16th at 2:00PM ET/ 11:00AM PT to hear Ran Harnevo, Senior Vice President of Video for The AOL On Network, talk about the opportunities and challenges of video everywhere, with Peter Minnium, IAB's Head of Brand Initiatives. Sign up here!

In the last Hangout in our series "Video in the Future", IAB's VP of Ad Technology, Steve Sullivan, discussed the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman. Brands and publishers are acknowledging that programmatic video has a place in today's media plans, and provided perspectives on how the space is evolving. They touched on how fast online video is growing and what programmatic buying will mean for transparency, effectiveness, and the reduction of waste.

Watch the video:

Posted by Jonathan Arp and Yamini Gupta, Product Marketing Team

What’s the future of digital media and marketing? How are CMOs from some of the largest consumer companies thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands - paid, owned or earned? In a world of rapidly shifting consumer expectations, how will media companies continue to differentiate themselves?

These are some of the questions senior executives from the digital advertising ecosystem will address at thinkDoubleClick, Google’s annual executive discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Participate in the conversation, ask speakers and panelists your questions with #thinkDCLK.

thinkDoubleClick 2013 speakers include:

• Wendy Clark, Senior Vice President, The Coca-Cola Company, @wnd
• Jim Lanzone, President, CBS Interactive, @jlanzone
• Peter Horan, President & COO, Answers @peterchoran
• Meredith Kopit Levien, Group Publisher & Chief, Forbes @merdith_levien
• Randall Rothenberg, CEO, IAB @r2rothenberg
• Lorraine Twohill, Chief Marketing Officer, Google
• Michael Learmonth, Chief Editor, AdAge @learmonth

We look forward to seeing you on June 4th!

Missed last year’s highlights? It’s not too late to catch up.

Posted by Yamini Gupta, Product Marketing Team