In today's edition of "Video in the Future", Lucas Watson, Google's Vice President of Global Sales and Industry Marketing, speaks with Liz Schimel, Executive Vice President & Chief Digital Officer at Meredith Corporation, about how they're adding sound and motion to print. You can watch the conversation when it goes live here or join from the Think with Google +page with your Google account and leave questions for Liz with the hashtag, #videointhefuture.



Posted by Yamini Gupta, Product Marketing Team

Continuing our thought leadership series "Video in the Future", this week, Lucas Watson, Vice President - Global Sales & Industry Marketing at Google, speaks with Liz Schimel, Executive Vice President & Chief Digital Officer, Meredith Corporation, on how the magazine publisher is leveraging digital video to drive engagement and revenue.

Join the conversation on Thursday, 6/27, at 11:30 AM PT/ 2:30 PM ET.

Register here.

Posted by Yamini Gupta, Product Marketing Team

Video is the rising star of digital advertising. As we discussed in last week’s post, our new research “Video Advertising Momentum” found that brand advertisers are upping their video campaigns to reach their audiences across the web. In this installment, we uncover another rising trend: advertisers are increasing their video budgets in programmatic channels.

We've seen quite an uptick in video ads across the DoubleClick Ad Exchange, with volume tripling in the first quarter 2012 - 2013. The stars of programmatic video are Automotive and Retail advertisers. They were the top two video advertiser categories overall, and both of them quadrupled programmatic video spend in Jan - March compared to last year. But growth seems across the board - nearly every advertiser category posted double-digit growth in spend and impressions. Take a look at the full research New ways of buying and selling video ads: the programmatic channel in “Video Advertising Momentum”. 

Why would an advertiser or publisher consider video advertising on the Ad Exchange? The reasons are numerous, but we've distilled it down to four:

• Efficiencies: The Ad Exchange streamlines workflow between advertisers and publishers, with campaigns running across multiple sites and viewing devices.

• Emerging technology: Advertisers can now optimize their buys across destinations using advanced bid controls and analytics. The Ad Exchange brings new formats such as skippable video ads and comprehensive methods of measuring campaign performance to more advertisers and publishers.

• Expanding audiences and revenue: Programmatic video buying through AdX helps advertisers extend their reach and gain frequency to new audiences. Publishers can expand their demand sources and gain increased revenue for their video inventory.

• Evolving video advertising: As digital video gains even more momentum, publishers and advertisers are forging new ways to create shared value, including private exchanges and preferred deals.

For a discussion about programmatic video in from both advertiser and publisher perspectives, check out the Q&A between TubeMogul and Silver Chalice “What’s the value in programmatic video?”. Next week, we’ll take a look at how choice is changing the way we think about video advertising.

Posted by Mel Ann Chan, Product Marketing

Join the live Hangout on Air with Susan Wojcicki, SVP of Advertising and Commerce, and three AdSense publishers to celebrate our 10th anniversary today, at 10 AM PDT/ 1 PM ET. We'll share stories from the early days of AdSense and discuss the future for publishers and online advertising.

You can watch the hangout live below and submit a question to Susan with the hashtag #adsense10onair on Google+. Please note that she won't be able to address individual account questions.

Posted by Ian Cohan-Shapiro, Product Marketing Team

How is Disney.com leveraging online video to deliver engaging user experiences?

That's the question Xavier Kochhar, CEO, Structured Data Intelligence, is going to explore in our hangout on air with Mark Walker, SVP, Disney.com.

You can view the conversation right here at 10:30PT/ 1:30 ET. If you'd like to leave comments or questions for Mark, please look for the Hangout in the Think with Google +page stream.


Posted by Yamini Gupta, Product Marketing Team