As the size and quality of publisher networks have grown, so has their need to operate more efficiently and profitably. With this in mind, we’ve rolled out a series of updates for publisher networks in DoubleClick Ad Exchange.

First, we’ve revised our policies to allow publisher networks to use the Ad Exchange even if they own & operate few (or none) of the sites they represent. As always, every partner site has to meet the same high-standards of quality as every AdX publisher.

Second, we’ve built a set Network Partner Management tools that make it easy to add new partners, manage hundreds of domains, and monitor their performance.

For current clients, using these features requires no changes to your existing tags. In addition, reporting, payment and site management remains in your hands.

If you’d like to learn more about these new capabilities, please sign up for one of the webinars below, contact your Ad Exchange account representative, or tell us how to contact you and we’ll have someone reach out.

US Webinar
Tuesday, March 13 at 11am PST (1pm CST / 2pm EST)
Register HERE

EMEA Webinar
Tuesday, March 13 at 2pm GMT (3pm CET)
Register HERE

Posted by Drew Bradstock, Product Manager