Tuesday, May 20, 2014
Programmatic is changing the way media is being bought and sold, helping brands cut through the clutter to make one-to-one connections with consumers, at scale.
In 2013, as brands took to programmatic, and with the growth of programmatic video, CPMs on the DoubleCick Ad Exchange increased. Preferred Deal impressions also grew 250%.
In this infographic, “Programmatic: The Brand Era”, we explore four ways in which programmatic is changing the game for marketers, winning them the moments that matter with the people they care about.
See the full infographic here.
Posted by Kelly Cox, Product Marketing Manager