At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.

As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
  • Be on the best screen for the moment
  • Connect and engage with every interaction
  • Buy smarter across every screen
  • Focus on impact not views

Read the article on the new to learn what each of these mean for advertisers, broadcasters and publishers?
Posted by Rany Ng
Director of Product Management, Video & TV Advertising, Google
Anish Kattukaran
Product Marketing, Video Platforms & Brand Measurement, Google