As more brand dollars move to digital, and the technology supporting digital advertising evolves, publishers have a tremendous opportunity to boost their revenues and profits. However, capitalizing on this opportunity requires publishers to evolve their sales strategies, fast.

As programmatic buying continues to grow, one of the first steps publishers must take is to adopt a holistic cross-channel ad sales strategy.

A new op-ed by Paul Zwillenberg, Global Leader of The Boston Consulting Group’s Media Sector, explores this idea and shares the strategies and tactics employed by today’s most successful digital publishers.

Head on over to to read the full article.

Posted by Yamini Gupta
Product Marketing, DoubleClick