Aller Media increases viewability with better mobile ad experiences powered by Native Ads on DoubleClick
Publisher digitally recreates the experience of reading a glossy print magazine and attracts more brand advertisers with component-based native ad formats.
Aller Media is a leading, Scandinavian publisher that owns a variety of media outlets including KK.no, a landmark fashion and lifestyle magazine. With more of its users on mobile devices, KK.no invested in a responsive website to deliver contextually relevant experiences. But its ads, particularly the custom native formats, didn’t respond to the user's context in the same way as its content.
In late 2015, KK.no partnered with DoubleClick to build fully responsive, component-based native ads. The result: beautiful and seamless user experiences across mobile and desktop, increased ad viewability and greater impact for advertisers.
"With Native Ads on DoubleClick, KK.no saw over 85% growth in ad viewability on mobile without compromising user experiences. They actually love it. It’s a part of how they consume the content on the site."
Kirsti Engedal Alfheim, Head of Ad Operation, Aller Media
Visit DoubleClick.com to learn more and watch the video.Posted by Nataliya Kozak
Product Marketing Manager, DoubleClick
Associate Product Marketing Manager, DoubleClick